Guanxi

Ti racconto Guanxi - Ventesimo Appuntamento: il processo di vendita dalla strategia di marketing digitale alla relazione con il cliente

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08/03/22

Come si costruisce un percorso di vendita partendo dall’online per arrivare alla costruzione di un rapporto consolidato con il cliente

Ecco come in ICT Sviluppo srl è stato costruito un sistema di lead generation con un processo di inbound marketing e allineato questo alle tattiche di inbound sales, portando a regime una meccanismo di S-marketing votato alla crescita.

Vedremo da dove si è partiti nel 2016, per arrivare a costruire un funnel che, in piena aderenze con la metodologia e le tattiche utilizzabili con lo strumento HubSpot, portasse ad una segmentazione e ad un passaggio al sales.

Nell’ordine, spiegheremo l’evoluzione del progetto, seguendo il percorso cronologico:

  • prima definizione dell’offerta di prodotti/servizi nel 2016
  • strategia di contenuti e SEO
  • allineamento interno delle offerte con il dipartimento sales
  • posizionamento territoriale

per arrivare, in tempi più recenti a:

  • ridefinizione dell’offerta prodotti
  • ridefinizione dell’immagine corporate (in essere)
  • posizionamento territoriale con eventi in co-marketing
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