Guanxi

Ti racconto Guanxi - Ventesimo Appuntamento: il processo di vendita dalla strategia di marketing digitale alla relazione con il cliente

514 views
08/03/22

Come si costruisce un percorso di vendita partendo dall’online per arrivare alla costruzione di un rapporto consolidato con il cliente

Ecco come in ICT Sviluppo srl è stato costruito un sistema di lead generation con un processo di inbound marketing e allineato questo alle tattiche di inbound sales, portando a regime una meccanismo di S-marketing votato alla crescita.

Vedremo da dove si è partiti nel 2016, per arrivare a costruire un funnel che, in piena aderenze con la metodologia e le tattiche utilizzabili con lo strumento HubSpot, portasse ad una segmentazione e ad un passaggio al sales.

Nell’ordine, spiegheremo l’evoluzione del progetto, seguendo il percorso cronologico:

  • prima definizione dell’offerta di prodotti/servizi nel 2016
  • strategia di contenuti e SEO
  • allineamento interno delle offerte con il dipartimento sales
  • posizionamento territoriale

per arrivare, in tempi più recenti a:

  • ridefinizione dell’offerta prodotti
  • ridefinizione dell’immagine corporate (in essere)
  • posizionamento territoriale con eventi in co-marketing
Viewer #60917 January 18, 2026 10:21 AM Delete

Within this webpage you possibly can understand the likes and dislikes, generate anything exclusive. serumcu

technology January 18, 2026 08:29 AM Delete

My spouse and I absolutely love your blog and find a lot of your post’s to be just what I’m looking for. Do you offer guest writers to write content for you? I wouldn’t mind writing a post or elaborating on a number of the subjects you write related to here. Again, awesome blog! visit my site ex girlfriends api777 login

Viewer #61851 January 18, 2026 07:49 AM Delete

Cause of Arthritis… [...]while the sites we link to below are completely unrelated to ours, we think they are worth a read, so have a look[...]… bandar slot

oma cuan January 18, 2026 07:37 AM Delete

very interesting subject , appreciate it for putting up.

Viewer #56667 January 18, 2026 05:37 AM Delete

I dugg some of you post as I thought they were very beneficial invaluable ufastar825 ทางเข้า

Viewer #56667 January 18, 2026 05:37 AM Delete

i think that gay marriage should be allowed in certain states but not in other states “ camisa de time tailandesa

technology January 18, 2026 04:52 AM Delete

This article proof that there are writers who really care about the quality of content they share. Thank you for being this kind of writer. calgary commercial roofing

Viewer #56971 January 17, 2026 04:54 PM Delete

I discovered your blog site on google and appearance a couple of your early posts. Maintain the great operate. I recently additional your Feed to my MSN News Reader. Seeking forward to reading a lot more within you down the line!… home decor guest posting sites

소액결제 현금화 January 17, 2026 11:10 AM Delete

Wow, What an Outstanding post. I found this too much informatics. It is what I was seeking for. I would like to recommend you that please keep sharing such type of info.If possible, Thanks. 소액결제 현금화

Viewer #60954 January 17, 2026 10:43 AM Delete

This online slot game delivers fair play, secure gaming, and exciting bonus options. vw108 daftar

Viewer #60954 January 17, 2026 10:43 AM Delete

Spin the reels in a slot game offering generous payouts and exciting special features. vw108 daftar

Viewer #60954 January 17, 2026 10:42 AM Delete

Discover a slot game designed to maximize fun with interactive features and bonus rewards. vw108 daftar

Viewer #60954 January 17, 2026 10:41 AM Delete

This slot game offers smooth performance, secure play, and entertaining bonus rounds. gt108 login

Viewer #60954 January 17, 2026 10:40 AM Delete

Enjoy endless fun with a slot game that includes bonus symbols and frequent winning chances. gt108 login

Viewer #60954 January 17, 2026 10:39 AM Delete

Spin and win in a high-quality slot game featuring unique themes and innovative mechanics. gt108 login

Viewer #60954 January 17, 2026 10:38 AM Delete

Enjoy a premium slot game optimized for mobile and desktop players worldwide. qris108 daftar

Viewer #60954 January 17, 2026 10:37 AM Delete

This slot game offers immersive visuals, easy controls, and multiple chances to win big prizes. qris108 daftar

Viewer #60954 January 17, 2026 10:37 AM Delete

Play the latest slot game online featuring high RTP, smooth gameplay, and rewarding jackpots. qris108 daftar

technology January 17, 2026 10:10 AM Delete

My spouse and I absolutely love your blog and find a lot of your post’s to be just what I’m looking for. Do you offer guest writers to write content for you? I wouldn’t mind writing a post or elaborating on a number of the subjects you write related to here. Again, awesome blog! visit my site ex girlfriends api777 login

Viewer #56971 January 17, 2026 09:34 AM Delete

nice bLog! its interesting. thank you for sharing.... UFC Shorts

coktoto January 17, 2026 09:30 AM Delete

I believe that is a captivating element, it made me suppose a bit. Thanks for sparking my pondering cap. From time to time I get such a lot in a rut that I just feel like a record. coktoto

Viewer #59392 January 17, 2026 06:53 AM Delete

A person essentially lend a hand to make significantly articles I might state. That is the very first time I frequented your website page and up to now? I amazed with the research you made to create this particular publish incredible. Great activity! 구미출장마사지

Viewer #58282 January 17, 2026 06:49 AM Delete

hey all, I used to be just checking out this blog and I actually admire the premise of the article, and don’t have anything to do, so if anybody wish to to have an engrossing convo about it, please contact me on AIM, my name is heather smith mitolyn

Viewer #58282 January 17, 2026 06:48 AM Delete

I’m impressed, I have to admit. Genuinely rarely must i encounter a blog that’s both educative and entertaining, and let me tell you, you could have hit the nail around the head. Your thought is outstanding; the thing is something which there are not enough people are speaking intelligently about. My business is delighted i always came across this at my find something relating to this. mitolyn reviews

Viewer #56667 January 17, 2026 05:46 AM Delete

you are in point of fact a good webmaster. The web site loading pace is incredible. It seems that you are doing any unique trick. Also, The contents are masterpiece. you’ve done a excellent job in this topic! زيادة متابعين سناب شات

technology January 17, 2026 05:20 AM Delete

I totally agree! I came over from google and am looking to subscribe. Where is your RSS feed? api777 login

technology January 17, 2026 05:17 AM Delete

My spouse and I absolutely love your blog and find a lot of your post’s to be just what I’m looking for. Do you offer guest writers to write content for you? I wouldn’t mind writing a post or elaborating on a number of the subjects you write related to here. Again, awesome blog! visit my site ex girlfriends api777 login

Reddybook January 16, 2026 05:38 PM Delete

Reddybook is a popular platform built for players who enjoy seamless and engaging online gaming. The user-friendly Reddybook app makes it easy to access a wide range of games in just a few clicks. With secure login, fast performance, and 24/7 customer support, it ensures a smooth and hassle-free experience. Discover exciting features and enjoy entertainment anytime, anywhere with Reddybook.

Mahadev Book January 16, 2026 05:36 PM Delete

Mahadev Book is a reliable platform designed for players who enjoy smooth and engaging online gaming. The easy-to-use Mahadev Book app lets users explore a wide selection of games with just a few taps. Featuring secure login, fast performance, and 24/7 customer support, it delivers a safe and hassle-free experience. Enjoy exciting features and nonstop entertainment anytime, anywhere with Mahadev Book.

Viewer #59983 January 16, 2026 03:59 PM Delete

Really helpful article. You explained the topic very clearly and the examples made it easy to understand. Thanks for sharing. Eid e Ghadeer

Viewer #56508 January 16, 2026 03:53 PM Delete

I thought it was going to be some boring old publish, but it really compensated for my time. I will publish a link to this page on my blog. I am confident my visitors will discover that quite useful Buy Mounjaro in Ireland Safely Online

Viewer #60954 January 16, 2026 02:56 PM Delete

You can buy Zopiclone directly from our service following our mandatory professional prescription process. does zopiclone come in 10 mg

audiwin8 January 16, 2026 01:21 PM Delete

You have brought up a very fantastic details , appreciate it for the post. https://ab-bouwservice.nl/

Viewer #60954 January 16, 2026 11:31 AM Delete

Discover the best slot online games featuring free spins, jackpots, and mobile-friendly design for an unbeatable casino experience. situs slot online

Viewer #60954 January 16, 2026 11:30 AM Delete

Enjoy unlimited entertainment with the Flixy TV Stick, a compact streaming device that delivers high-quality video, popular apps, and a user-friendly smart TV experience. Flixy TV Stick

Viewer #60954 January 16, 2026 11:29 AM Delete

Pulsetto helps balance your nervous system through targeted vagus nerve stimulation, promoting better sleep, reduced anxiety, and improved recovery. Pulsetto

Rishu Sharma January 16, 2026 10:57 AM Delete

Our Grand Imperial hotel escorts service is designed for the guests who prefer comfort and secrecy. You may require either call girls in the hotel or top Escorts in Grand Imperial, and we will deliver you the best of both worlds in a smooth and pleasurable way.

KamaL PuraswanI January 16, 2026 09:00 AM Delete

Nice breakdown! I’ve noticed many sports enthusiasts prefer easy-to-use platforms for live match updates. Cricbet99 is one such independent platform offering smooth navigation, quick registration, and secure account management across multiple sports. Helpful for regular followers: https://cricbet99india.com/

Top SEO January 16, 2026 07:39 AM Delete

I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. colombian coffee

Viewer #63577 January 16, 2026 03:24 AM Delete

FORWIN8 : Link slot gacor resmi bonus 100 persen di awal to rendah terlaris 2026
FORWIN8 Adalah platform game online terlaris 2026 sangat rekomendasi bonus 100 persen di awal to rendah dapatkan kesempatan maxwin disini, Nikamti bermain dengan aman, nyaman dan terpercaya.
https://menuwingstop.site/

Viewer #58076 January 16, 2026 03:06 AM Delete

HK Lotto Paito menampilkan riwayat angka secara lengkap dan teratur sehingga memudahkan siapa saja dalam mengecek hasil lama maupun terbaru. Paito Hongkong Lotto membantu pengguna untuk melihat pola angka yang sering muncul serta perubahan angka dari periode ke periode. Semua data disajikan dengan tampilan sederhana agar nyaman dibaca baik melalui desktop maupun perangkat mobile.paito hongkong

Viewer #58076 January 16, 2026 02:49 AM Delete

Pengeluaran HK hari ini disajikan secara lengkap dan terupdate untuk memudahkan pengguna dalam mendapatkan informasi terbaru. Keluaran HK ditampilkan dengan urutan yang rapi sehingga data HK dapat dibaca dengan jelas tanpa kebingungan. Semua hasil pengeluaran HK dikumpulkan dari sumber terpercaya dan disimpan sebagai arsip data HK agar pengguna bisa melihat hasil sebelumnya dan melakukan analisis angka dengan lebih mudah setiap harinya.keluaran hk

Viewer #58076 January 16, 2026 02:26 AM Delete

Paito warna HK menggabungkan data dari paito HK harian dan paito HK pools dalam satu tampilan visual. Setiap angka diberi warna berbeda agar pemain bisa cepat mengenali pola. Dengan update rutin, paito HK membantu pengguna melihat tren angka lama dan baru. Banyak pemain mengandalkan paito ini sebagai panduan harian untuk menganalisis keluaran HK dan mengambil keputusan berdasarkan data yang jelas.paito hk pools

Viewer #58076 January 16, 2026 02:07 AM Delete

Adobet 88 adalah situs slot online terpercaya yang selalu menghadirkan permainan seru bagi para pemain. Slot Gacor di platform ini terkenal karena sering memberikan kemenangan dan putaran bonus menarik. Dengan link slot Adobet 88, pemain dapat langsung masuk ke game favorit tanpa ribet. Platform ini menawarkan pengalaman bermain yang aman, nyaman, dan penuh keseruan, cocok untuk pemula maupun pemain berpengalaman yang ingin mencoba peruntungan mereka di dunia slot online.Nikmati keseruan bermain slot online di Adobet 88, tempat Slot Gacor selalu memberikan peluang menang tinggi. Setiap permainan dirancang dengan grafis menarik dan fitur bonus yang memanjakan pemain. Link Slot Adobet 88 mempermudah akses langsung ke berbagai jenis permainan, sehingga kamu bisa menikmati putaran cepat kapan saja. Banyak pemain memilih Adobet 88 karena kemudahan akses, keamanan, dan pengalaman bermain yang menyenangkan.Slot Gacor

Lsm99dna January 15, 2026 04:01 PM Delete

You’re so right. Im there with you. Your weblog is definitely worth a read if anyone comes throughout it. Im lucky I did because now Ive received a whole new view of this.

ลิงค์ทางเข้า lsm99

alexistogel January 15, 2026 10:55 AM Delete

I like the helpful info you provide in your articles. I will bookmark your weblog and check again here frequently. I am quite certain I’ll learn many new stuff right here! Good luck for the next! alexistogel

Viewer #56971 January 15, 2026 10:38 AM Delete

Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. slot gacor

Muhammad Atif January 15, 2026 09:28 AM Delete

The orange peel trick recipe for weight loss is an easy, budget-friendly method to support daily fat-loss goals.White Hat SEO

Golf Maps January 15, 2026 09:12 AM Delete

GolfCoursePrint offers high-quality golf maps of courses from around the world. Whether for personal use, gifting, or wall decoration, our maps combine accuracy with artistic appeal, making them a must-have for any golf fan looking to celebrate their passion.

Golf Maps

Cobratoto January 15, 2026 08:00 AM Delete

Great post! Thanks for sharing!

maarisha January 14, 2026 05:07 PM Delete

Welcome to Mahadev Book, the online betting game-changer of all time. Betting isn’t just about chance; it’s about timing, strategy, and choosing the right platform. In India, the mahadev book is your trusted gateway to a safe, authorized, and rewarding betting experience.Visit: https://mahadeevbook.com/

Mushika sports January 14, 2026 04:09 PM Delete

Mahadev Book is one of the rising names in the world of online betting and gaming platforms. a seasoned bettor seeking a seamless experience, Mahadev Book ID is your go-to solution. Get Started with Laser247 – India's Trusted Online Betting Platform Visit Now: https://maahadevbook.com/

Cricbet99 January 14, 2026 02:29 PM Delete

Cricbet99 is built for true cricket enthusiasts, offering real-time odds, quick settlements, and an easy-to-use environment. Our platform focuses on transparency, fast performance, and providing the best experience for live cricket and T20 league.

Laser247Pro January 14, 2026 02:29 PM Delete

Laser247Pro is a next-generation platform built for speed, accuracy, and smooth navigation. From live sports markets to top games, Laser247Pro provides a reliable, secure, and enjoyable experience for both new and advanced players.

Reddybook January 14, 2026 02:28 PM Delete

Reddybook always impresses with quick odds updates and zero lag during live matches. It’s easily one of the most reliable panels I’ve used. The interface is beginner-friendly, and payments reflect quickly every time. Definitely a trusted platform for daily cricket action.

Reddybook January 14, 2026 02:28 PM Delete

Reddybook is a modern platform offering simple registration, instant deposits, and a wide range of sports markets. Trusted by thousands of users, Reddybook combines speed, security, and user-friendly features for hassle-free.

Fairplaypro January 14, 2026 02:27 PM Delete

FairplayPro is a premium sports and liveplatform designed for players who want fast markets, smooth gameplay, and trustworthy service. With a user-first interface and reliable payouts, FairplayPro delivers a seamless experience across cricket, football, games.

Fairplaypro January 14, 2026 02:27 PM Delete

FairplayPro delivers one of the smoothest experiences I’ve ever had. The live tables run flawlessly, and the odds update instantly during fast-paced matches. It feels secure, modern, and perfect for both beginners and experienced.

Mahadev Book January 14, 2026 02:27 PM Delete

Mahadev Book has become my go-to platform — super fast deposits, smooth live, and really clean app design. Loving the experience! The odds feel fair, and withdrawals come without unnecessary delays. It’s a solid choice for anyone who wants a reliable and hassle-free panel.

Mahadev Book January 14, 2026 02:26 PM Delete

Mahadev Book is a popular platform designed for players who enjoy smooth and engaging online gameplay. The user-friendly Mahadev Book App makes it simple to access a wide range of games in just a few clicks. With secure login, fast performance, and 24/7 support, it ensures a hassle-free experience.

Mahadev Book January 14, 2026 02:26 PM Delete

Mahadev Book is a rapidly growing online platform that provides cricket-related information and live gaming updates through secure access and a user-friendly interface. Known for its smooth navigation, real-time match coverage, and responsive support, Mahadev Book offers users a streamlined way to explore various sports markets, manage transactions efficiently, and enjoy an interactive digital experience suitable for both new and experienced viewers.

Viewer #60954 January 14, 2026 01:49 PM Delete

This gelatin trick recipe for weight loss supports gut health and appetite balance. The jello diet

Viewer #60954 January 14, 2026 01:49 PM Delete

This easy gelatin trick recipe for weight loss supports digestion and portion control. GELATIN TRICK

Viewer #60954 January 14, 2026 01:48 PM Delete

Learn how the gelatin trick recipe for weight loss boosts fullness and reduces cravings fast. GELATIN TRICK FOR WEIGHT LOSS

vipertoto January 14, 2026 01:20 PM Delete

vipertoto bandar slot online yang tergacor gampang maxwin tiap hari, serta bonus garansi 100% full.

Viewer #59392 January 14, 2026 08:35 AM Delete

great . Thanks for informations . Ill be back. Thanks again api777 situs

Viewer #58282 January 14, 2026 07:50 AM Delete

Can I just now say that of a relief to find somebody that truly knows what theyre discussing on the internet. You certainly discover how to bring a challenge to light and produce it crucial. More and more people should check this out and fully grasp this side of the story. I cant think youre no more popular simply because you undoubtedly have the gift. 달리는토끼

technology January 14, 2026 05:03 AM Delete

I admire your work , regards for all the useful blog posts. roro4d

Viewer #57702 January 14, 2026 04:58 AM Delete

부산출장마사지의 차별화된 가치 · 부산 전 지역 출장 가능 · 전문 테라피스트의 손길 · 철저한 위생과 청결 관리 · 24시간 예약 가능, 빠른 출장 시스템. 고객 부산출장마사지

January 13, 2026 03:33 PM Delete

Really helpful article. You explained the topic very clearly and the examples made it easy to understand. Thanks for sharing. London Heathrow to Gatwick transfer

Viewer #60954 January 13, 2026 03:21 PM Delete

Improve your wellness routine with Hume Health Body Pod and gain deeper insights into your body’s health. Hume Health Body Pod

Viewer #60954 January 13, 2026 03:21 PM Delete

The orange peel trick recipe for weight loss is an easy, budget-friendly method to support daily fat-loss goals. PEEL TRICK WEIGHT LOSS

Viewer #60954 January 13, 2026 03:20 PM Delete

Neurocept supplement helps promote mental alertness, memory retention, and overall neurological wellness. Neurocept supplement

Viewer #60954 January 13, 2026 03:19 PM Delete

Menggunakan jasa backlink yang mengutamakan kualitas dan keamanan adalah cara terbaik untuk memastikan bahwa upaya optimasi Anda tidak akan terbuang percuma akibat penalti di masa depan. jasa backlink

Viewer #60954 January 13, 2026 03:18 PM Delete

Use the gelatin trick recipe for weight loss to add protein to your diet and support healthy metabolism naturally. what is the gelatin trick to lose weight

BagivI KadaN January 13, 2026 03:05 PM Delete

Mahadev Book is a trusted online betting platform designed to provide structured. A Mahadev Book ID is your official access point to the Mahadev Book online betting platform. Gold365 is a widely used online betting platform and Laser247 is a trusted online betting platform. Visit Now: https://realmahadevbook.com/

tamanslot77 January 13, 2026 02:06 PM Delete

tamanslot77 bandar slot online yang tergacor gampang maxwin tiap hari, serta bonus garansi 100% full.

Viewer #60954 January 13, 2026 01:57 PM Delete

The gelatin trick recipe for weight loss is an easy, budget-friendly way to support digestion and manage cravings effectively. what is the gelatin trick to lose weight

Viewer #60954 January 13, 2026 01:56 PM Delete

Learn how the gelatin trick recipe for weight loss can support joint health while helping you stay on track with your diet goals. what is the gelatin trick to lose weight

FizzClean January 13, 2026 01:04 PM Delete

Generally I don’t read post on blogs, however I wish to say that this write-up very compelled me to take a look at and do it! Your writing taste has been amazed me. Thanks, quite great post. FizzClean

FizzClean January 13, 2026 01:03 PM Delete

Excellent share it is without doubt. We’ve been awaiting for this information.

FizzClean January 13, 2026 12:53 PM Delete

It’s nearly impossible to find knowledgeable folks within this topic, however, you sound like do you know what you’re talking about! Thanks FizzClean

Viewer #56498 January 13, 2026 10:54 AM Delete

Woah! I’m really enjoying the template/theme of this blog. It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between user friendliness and appearance. I must say you have done a great job with this. In addition, the blog loads extremely quick for me on Chrome. Exceptional Blog! 진주출장마사지

Viewer #56498 January 13, 2026 10:54 AM Delete

Good article , I am going to spend more time researching this topic Ronse Lighting

일본유흥 January 13, 2026 10:48 AM Delete

You should indulge in a contest personally of the highest quality blogs online. I most certainly will recommend this page!

의왕출장마사지 January 13, 2026 10:46 AM Delete

You should indulge in a contest personally of the highest quality blogs online. I most certainly will recommend this page!

dewaraja88 January 13, 2026 09:26 AM Delete

Generally I don’t read post on blogs, however I wish to say that this write-up very compelled me to take a look at and do it! Your writing taste has been amazed me. Thanks, quite great post. dewaraja88

bandar toto January 13, 2026 08:56 AM Delete

Some truly nice stuff on this website , I it.

Reddy Book Club January 13, 2026 08:49 AM Delete

Reddy Book is an online betting and gaming platform offering cricket, sports, live betting, and casino games with secure Reddy Book Login and unique Reddy Book ID access. Reddy Book Club gives members exclusive bonuses and VIP perks, while Reddy Anna Book ties the brand to trusted betting services and fast, user-friendly play.
https://reddyabook.com/
https://reddyabook.com/reddy-book-club
https://reddyabook.com/reddy-book-login
https://reddyabook.com/reddy-anna-book

Viewer #59392 January 13, 2026 07:57 AM Delete

Have you ever thought about creating an e-book or guest authoring on other sites? I have a blog based upon on the same subjects you discuss and would love to have you share some stories/information. I know my visitors would value your work. If you are even remotely interested, feel free to shoot me an e mail. 일본유흥

인천출장안마 January 13, 2026 07:40 AM Delete

I am continuously looking online for tips that can help me. Thanks!

진주출장마사지 January 13, 2026 07:38 AM Delete

Aw, it was an exceptionally good post. In idea I must set up writing such as this additionally – spending time and actual effort to have a very good article… but exactly what can I say… I procrastinate alot and also no means find a way to get something accomplished.

Add a comment...
Post as (log out)