Guanxi
Ti racconto Guanxi - Ventunesimo Appuntamento: eventi aziendali online e offline: magnets relazionali e alleati del sales
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Negli ultimi anni è fortemente mutato anche il concetto di evento aziendale e il Covid ha dato un ulteriore switch in tal senso; che si tratti di eventi online o in presenza, rappresentano dei validi strumenti per generare relazioni virtuose con lead, prospect e clienti già acquisiti. Una realtà con un core business prettamente digital come ICT Sviluppo ha comunque scelto di investire sugli eventi offline perchè da un lato diventano dei validi momenti di alta formazione e interscambio su vari touchpoint con i partecipanti, dall’altro fungono da punto di partenza per una serie di azioni di follow up da attivare con il marketing e il sales. Durante il webinar vedremo le fasi salienti del planning e la best practice del pre-during-post evento.
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