Guanxi
Ti racconto Guanxi - Dodicesimo Appuntamento: "Disegnare la Customer Data Experience integrando online e offline"
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Perché è importante adottare un approccio data-driven che unisca gli ambiti online e offline dell'esperienza dei clienti?
Con la proliferazione dei canali di contatto e comunicazione tra Brand e potenziali clienti, ormai l'analisi dei dati è un aspetto imprescindibile per guidare il processo di decision making e ottimizzare le performance di business.
Una corretta strategia, però, non può tenere conto solo dei dati raccolti dai canali digitali, ma deve essere in grado di unirli con le interazioni offline e unificarli, nel tentativo di comprendere il percorso omnichannel che una persona compie lungo il proprio processo decisionale.
Mappare la Customer Experience e definire gli obiettivi e le modalità di monitoraggio di tutti i touchpoint coinvolti è sicuramente il primo step da compiere nel percorso evolutivo di un'azienda che vuole cogliere tutte le opportunità offerte dal Digital.
Cosa vedremo nel webinar?
- Come raccogliere le informazioni utili per mappare completamente il Customer Journey
- Quali obiettivi monitorare e come lungo il percorso degli utenti/clienti
- Quali metodologie e strumenti utilizzare nelle fasi di raccolta e analisi dei dati sulla Customer Experience
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sasd April 11, 2026 06:53 AM Delete
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sasd April 11, 2026 06:52 AM Delete
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sasd April 11, 2026 06:52 AM Delete
이 정보를 공유해 주셔서 감사합니다. 나는 당신의 블로그 게시물을 정말 좋아합니다. 정말 유익하고 흥미로운 블로그 게시물을 사람들과 공유했습니다. 텐텐벳
sasd April 11, 2026 06:51 AM Delete
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sasd April 11, 2026 06:50 AM Delete
이것은 모든 정보를 포함하고 있으며 새로운 기술에 큰 영향을 미치며 정말 훌륭하고 유익합니다. 공유해 주셔서 감사합니다. 텐텐벳
sasd April 11, 2026 06:49 AM Delete
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