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Ti racconto Guanxi - Nono Appuntamento: "Metrika e l'ABM come strategia di Lead Generation per il B2B"
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Uno dei principali vantaggi offerti dal Digital è che tutto è misurabile e permette di conoscere il ritorno di qualsiasi tipo di attività.
Seguendo questo principio, Metrika riesce a unire creatività e approccio data-driven per portare risultati di valore ai clienti con i quali collabora, facendo dell'Account-Based Marketing un framework di riferimento.
Cosa vedremo nel webinar?
- Perché Metrika - “Ciò che non è misurabile non è migliorabile”
- Una combinazione di creatività, scienza unitamente ad una sana ossessione per il ROI.
- L’Account Based Marketing come strategia di Lead Generation per i Brand del B2B
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