Guanxi
Ti racconto Guanxi - Sedicesimo Appuntamento: Primi passi per vendere all’estero
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Come approcciare un mercato estero. I must da includere nel processo di preparazione, gli strumenti per individuare nuove opportunità prima di investire in un canale.
Fillthemap è un progetto di Guanxi.it dedicato alle imprese che vogliono prepararsi ad aprire un canale export, un processo caratterizzato da servizi, professionisti e consulenza strategica, che aiuta gli imprenditori a colmare un gap culturale tra l'impresa e fornitori di servizi che ne supportano la crescita.
Il segmento PMI, a differenza delle grandi imprese, non sempre è in grado di sostenere investimenti focalizzati e difficilmente è dotato di una struttura organizzativa adeguata. Non di rado inoltre fatica ad individuare sul mercato il giusto partner per crescere.
I nostri strumenti, il nostro supporto, i nostri service providers, collaborano per offrire un'esperienza unica all'impresa, che si trasmette con logiche "learning by doing" contestuali.
Fillthemap è un vero e proprio screening di opportunità e best practice che guida l'imprenditore in un processo di crescita mirato.
Programma:
- I must da includere in un processo export
- Sentiment Analysis - B2B e B2C, come sfruttare l'intelligenza artificiale ed estrapolarne il valore
- Cosa significa diventare Phygital e perché è importante
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