Guanxi

Ti racconto Guanxi - Sedicesimo Appuntamento: Primi passi per vendere all’estero

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08/02/22

Come approcciare un mercato estero. I must da includere nel processo di preparazione, gli strumenti per individuare nuove opportunità prima di investire in un canale.

Fillthemap è un progetto di Guanxi.it dedicato alle imprese che vogliono prepararsi ad aprire un canale export, un processo caratterizzato da servizi, professionisti e consulenza strategica, che aiuta gli imprenditori a colmare un gap culturale tra l'impresa e fornitori di servizi che ne supportano la crescita.

Il segmento PMI, a differenza delle grandi imprese, non sempre è in grado di sostenere investimenti focalizzati e difficilmente è dotato di una struttura organizzativa adeguata. Non di rado inoltre fatica ad individuare sul mercato il giusto partner per crescere.

I nostri strumenti, il nostro supporto, i nostri service providers, collaborano per offrire un'esperienza unica all'impresa, che si trasmette con logiche "learning by doing" contestuali.

Fillthemap è un vero e proprio screening di opportunità e best practice che guida l'imprenditore in un processo di crescita mirato.

Programma:

  • I must da includere in un processo export
  • Sentiment Analysis - B2B e B2C, come sfruttare l'intelligenza artificiale ed estrapolarne il valore
  • Cosa significa diventare Phygital e perché è importante
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