Guanxi
Ti racconto Guanxi - Undicesimo Appuntamento: "Creare un progetto in bootstrapping grazie all’inbound marketing"
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Hai un progetto pilota o un nuovo business da lanciare, budget limitato e un mindset agile?
Pochissimi asset, un flusso predefinito ma adattabile e la lettura costante dei dati sono le basi per un progetto di bootstrapping di successo.
L’approccio Inbound gestisce il flusso dei contatti dal lead freddo fino alla vendita o alla prevendita del prodotto/servizio. L’esperienza di Guanxi con soluzioni di s-marketing e lead management integrati, permettono di limitare il budget iniziale e far partire il progetto in un tempo molto breve e validare l’idea di business con un approccio data-centric.
I primi ricavi potranno essere reinvestiti sui canali di acquisizione più performanti, facendo crescere operatività e team per allargare il parco clienti.
Ne parleremo meglio durante il Webinar, raccontando esperienze e case study concreti vissuti in Guanxi.
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